millennials

Seems like everywhere we turn, the topic of millennials is not far away. They are influencing the news, education, economy and much more. But not all millennials are created equal. As this group grows older, they are buying houses, becoming parents, owning businesses and evaluating their finances. Principal is focusing on a particular segment of millennials with growing potential. They have conducted interviews with them to get a better understanding of their priorities and habits. Principal has created a market profile that outlines the key things you need to know about these consumers in your local communities.  |  more