November is Long-Term Care Insurance Awareness Month

Did you know that 55% say most people need long-term care insurance (LTCi), yet only 15% own it? This is according to the 2019 Insurance Barometer Study by Life Happens and LIMRA. That stat underscores how important it is to get the word out to your clients and prospects about the value of having LTCi in place before it is needed. But as we know, your clients who need it are not all alike, so the way that you communicate with them should be as distinct as they are. To help you do that, Life Happens has expanded its suite of LTCI resources that you can begin using now, for November’s Long-Term Care Insurance Awareness Month and beyond. | more